AI AGENTS, WORKFLOWS, AND REAL-WORLD SYSTEMS
Digital marketer by trade, using AI agents to remove friction, replace tools, and figure out what's actually possible now.
System documented. Experiment logged.
I didn't set out to build an "AI site."
For the last few years, I've just been using it quietly. Automating parts of my day, fixing things that felt inefficient, building small systems so I don't have to think about the same problems twice.
It usually starts the same way: something feels clunky, repetitive, or just unnecessarily manual. So I build a way around it.
Most of what's here comes from that.
Not big ideas. Just practical ones that turn into something useful. A system that runs in the background. Something that replaces a tool. Something that cleans up how things work.
Execution used to be the bottleneck. Time, cost, complexity. That's mostly gone now.
So I build, test, break things, and keep what actually holds up.
What I've realised recently is that even now, I'm still mostly building better versions of what already exists. Faster, cleaner, more efficient.
Which is useful, but probably not the point.
This space is me working that out in real time.
Outside of this, I work in digital marketing, helping businesses grow online.
This site is everything else.
A running log of what I'm building, what's working, and where I'm probably still thinking too small.