I build AI agents, automation systems, and workflows that run 24/7. This site is where I document what I'm building - the systems, the experiments, and the lessons.
Blog
Building in Public
Every system documented. Every experiment logged.
About
AI is here. And honestly, it's a pretty wild time to be alive.
For me, AI agents feel like Christmas. I've always had a constant stream of ideas, but execution was the bottleneck. Time, resources, complexity... something always got in the way.
Now a lot of that friction is gone.
So I build things. Test them. Break them. Keep the ones that actually work.
Most of what ends up here starts the same way: "This is annoying... there has to be a better way to do this."
That usually turns into some kind of system. Something that runs in the background, saves time, or just makes things cleaner and more efficient.
Some of it's genuinely useful. Some of it's just interesting. All of it is part of figuring out what's actually possible now.
Outside of this, I work in digital marketing as an Account Executive at Localsearch, helping businesses grow online.
This site is everything else.
A running log of what I'm building, what's working, and what's not.
Experience
Current
Sep 2024 - Present
Account Executive
Localsearch · Contract · Remote
B2B sales and account management. Selling digital marketing solutions including SEO, Google Ads, websites, and social media to small and medium businesses across Australia.
2020 - 2024
Freelance Digital Marketer
Nick Tann Marketing
Full-service digital marketing for small businesses. Google Ads management, SEO, Shopify builds, and marketing automation. Built AI agents and systems for client workflows.
2018 - 2020
Digital Marketing Consultant
Cube Online Australia (now Birdeye Australia)
B2B sales and account management. Sold and managed digital marketing services including SEO, web development, and social media.
2013 - 2018
Owner
Tallboys Apparel
Founded and operated an eCommerce brand for tall menswear. End-to-end operations - sourcing, web development, marketing, fulfilment.
2013 - 2014
E-Commerce Business Manager
Discount Party Warehouse
Managed eCommerce operations for Australia's largest online party supplies retailer.
2008 - 2013
Film Booker & Delivery Coordinator
Icon Film Distribution
B2B sales and account management in film distribution.
2005 - 2008
Film Booker
20th Century Fox Films
B2B sales and account management. Scheduled and negotiated film placements with cinema chains nationally.
