Running Social Media Competitions: A Local Business Goldmine
If you're looking to quickly boost engagement and broaden your reach, social media competitions are a treasure trove for local businesses. But how do you ensure your giveaway isn't a throwaway? Let's explore.
The first element is prize selection. It needs to be something enticing but also relevant to your business. If you're a florist in Sydney, a free bouquet would be more appropriate than a tech gadget. Keep it close to home.
Second, set the rules clearly and concisely. Whether it's a like-and-share or a creative photo submission, participants should know what they're signing up for. Ambiguity leads to confusion, and confusion is the enemy of engagement.
Now let's talk promotion. Use your existing platforms to get the word out. If you have a cafe in Inner West, a poster on the community board and a few strategic Instagram posts can go a long way. Also, consider collaborating with other local businesses for cross-promotion. You scratch their back, they scratch yours.
Engagement is the key metric to keep an eye on. Comments, likes, shares—these will tell you if your competition is hitting the mark. After it's all said and done, take time to analyze what worked and what didn't. This will serve as a playbook for future competitions.
And as always, include a compelling call-to-action at the end. Something like, "Looking to elevate your social media game? Book a free consultation with us to learn how your local business can benefit from customized digital marketing strategies."
