Running Competitions: A Win-Win for Business and Customers
Running competitions is as synonymous with business growth as butter is with bread. Okay, maybe not to that extent, but it's close. The idea is to create a win-win scenario. The customer wins a prize, and you win customer engagement, valuable data, and potential sales. So, how can local businesses leverage competitions to their advantage?
First, set clear goals. Are you aiming for increased footfall, social media engagement, or perhaps customer data collection? Once the goal is crystal clear, you can tailor the competition accordingly.
Next, choose the prize wisely. It should be something attractive to your target audience but also related to your business. For example, if you own a restaurant in Inner West Sydney, a free dinner for two could be a hit.
Onto the platform. Social media platforms are the new agora where businesses and customers interact. Each platform has its unique features that can be used for competitions. Instagram is great for visual-heavy contests like photo competitions, while Twitter's retweeting feature can help spread the word quickly.
Now, let's talk rules. Make them as simple as possible. The more hoops people have to jump through, the fewer participants you’ll have. And don't forget the legalities. Always follow the guidelines set by both the platform and your local jurisdiction to avoid any hiccups.
Finally, measure the results. Was the footfall during the competition period higher than usual? Did social media engagement spike? Use these metrics for future competitions, or even to adjust the current one if it’s a long-term project.
When done right, competitions can be your golden ticket to increased brand awareness and customer loyalty. However, setting up a competition that aligns with your goals and complies with the rules can be complex. That's where experts like us can help. Why not schedule a free consultation to see if a competition could be your next win-win?
